Why Start a Candle/Wax Melt Business?
So, you’ve been making candles and wax melts for a while now and have had great feedback from family and friends – why not take things further and start your own business venture?
Wax melt making and candle making have always been a go-to for keen hobbyists and creative business folk alike but really took off with a brand-new audience during the 2020 Stay at Home movement.
This resulted in so many people now having to stay at home, which led to a rise in demand for home improvement and home fragrance products since so many people had the time to spare. This saw home fragrance product sales skyrocket both for branded stores and crafters alike.
Wax melt making is a simple, yet effective new way to make money or simply to enjoy some creative escapism with the ability to take it to the next level and develop your own business and create your dream job for yourself!
Ways To Come Up With A Name For Your Company
Giving your business a name is an extremely important step in your new journey because it is going to represent your brand as a whole. You want to make something that’s unique and memorable but make sure that your name isn’t already taken by someone else! We advise doing a quick check online and through social media to ensure that you can use your chosen name without the disappointment of finding out that it has already been taken.
Key Points To Consider
When generating an idea for your business name, there a few things to consider:
Keep it Short – Your name should be short, sweet and straight to the point! With attention spans shortening, the best names are typically no more than two or three syllables.
Easily Pronounced – Try to come up with something that can be easily pronounced. People may struggle with pronunciation if everyone pronounces the name differently- you may struggle with a distinct business identity.
Spelling – Consider the spelling of your business name, is it easy to spell? Will customers struggle searching for this online?
Memorable – Play with rhymes and alliteration or similar sounds to ensure that your business name is easy to remember and sticks inside the customer’s mind!
Naming Methods
Name It After Yourself – The simplest way to name your business would be to take yourself or your life as inspiration. You could use your name, family name or names of others within your family unit. This would give the business a nice, traditional feel focusing on family values e.g. Smith & Sons
Describe What You Do – You would be introducing customers to what you do from the get-go. Jot down some keywords about your business and the services you offer to see if any standout or stick e.g. Candle Co.
Tell A Story – Dig into stories that inspire you and see if anything can be carried into your business name. This could be looking into popular culture, personal stories, fairy tales, myths & legends or just day-to-day events. You could then have a great talking point if asked how you came up with your business name!
Tools
You can find loads of options throughout the internet to help with generating name ideas so you can start your new venture as soon as possible! Here are a few recommendations:
Candle Business Name Generator + (Instant Availability Check)
Domain Name Generator For Perfectionists (namemesh.com)
Business Name Generator – Free Company Name Generator (shopify.com)
The Rest Is Up To You!
We hope this article will have given you some insight on how to get started with coming up with your unique business name.